College of Business Programmes

NATIONAL DIPLOMA:

MARKETING MANAGEMENT (NQF LEVEL 5)

(Part Time)

DUE DATES FOR FEES:

WHO SHOULD ATTEND

The National Diploma in Marketing Management: Level 5 is designed to meet the needs of those learners who are already involved in the field of Marketing Management or who enter the field at a higher level. Learners recognise that Marketing is an essential and key business function necessary for the success of any organisation, both strategically and operationally.

HOW WILL YOU BENEFIT

This qualification will be registered at NQF Level 5 on the National Qualification Framework and learners will have acquired a range of fundamental, core and elective competence around the areas of Marketing Strategy, Marketing Customer Relations, Principles of Marketing, Marketing Communications, Marketing Management, Sales Management, Marketing Research and Customer Management. Project Planning includes: Evaluating proposals and selecting preferred options; Conceptualising plans; Delegating tasks; Tracking projects, etc.  Learners will have also demonstrated competence against specialised outcomes in the area of Marketing Management.

OUTCOME

To identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems by facilitating and consummating exchange to achieve targeted levels of profitability and / or value in an accountable and socially responsible manner.

Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:

• Marketing Managers >Marketing Directors
• Brand Managers > Marketing Assistants
• Brand Assistants > Product Managers
• Category Managers

HOW ARE PROGRAMMES OUR CONDUCTED

• All our programmes are delivered by means of a flexible learning environment.
• We deliver course content and lessons via the platform that you have accessibility to such as Skype, Zoom, E-mail, etc.
• Interactive help sessions are available to the learner throughout the duration of the course.
• Certification on completion of programme.

ADMISSION REQUIREMENTS

• Senior Certificate or
• Grade 11 or
• An equivalent NQF level 4 qualification or
• Relevant business experience

WHAT WILL BE COVERED

Analyse and explain the impact of one`s personal interactive style on one`s relationship with a client

Analyse and interpret data and marketing information

Apply workplace communication skills

Close a deal with a customer

Coach others on principles of marketing in an organisation

Compiling and delivering presentations and persuasive written communications to enhance Retail/Wholesale practices

Conduct a marketing situational analysis

Conduct an integrative project in the workplace

Co-ordinate public relations and liaison with the media

Demonstrate an understanding of stress in order to apply strategies to achieve optimal stress levels in personal and work situations

Develop and implement marketing plan in line with marketing strategy

Develop marketing strategies in line with portfolio strategy

Develop, implement and manage a project/activity plan

Identify and manage areas of customer service impact

Identify brand mix elements

Identify financial implications for making decisions

Identify product features, advantages and benefits to the customer

Implement a generic communication strategy

Integrate marketing plans with business process
Lead a team of marketers and service providers

Manage customer requirements and needs and implement action plans

Monitor handling of customers by frontline customer service

Organise and administer an event

Present an informed argument on a current issue in a business sector

Present data to stakeholders

Provide product training to others in the organisation

Assignments, Case Studies, Formatives Role plays and Summative are conducted throughout the course.