Develop marketing strategies in line with portfolio strategy 

Includes: Online FacilitationLearner  ManualLearner WorkbookFinal SummativeCertificate of Competence                 Or Certificate of Attendance    Duration: 2 Days   Time:       09h00 – 15h00   Date:       Negotiable   Training is customized to suit client’s requirements.      Unit standard identity: 10069 NQF 4 Qualification  ID: 61593 LP: 35928 Qualification Title: FETC Business Administration Services METHOD OF ASSESSMENT: Practical ApplicationsWritten Communication Case studiesFinal Summative Assessment


A demonstrated understanding of:

  • A general understanding of market and competitor dynamics and Consumer and/or customer needs and behaviour.
  • A basic understanding of overall business objectives and the core competence of the business.
  • A broad understanding of interaction of the elements of the marketing mix.
  • A comprehensive understanding of the impact of each strategy element on product positioning.
  • An all-round and generic understanding of the role of the portfolio, and different mediums.
  • A basic understanding of information sources and systems.
  • A broad understanding of how to manage product profitability and what are the profitability drives.
  • A comprehensive understanding of the difference between Above The Line (ATL) and Below The Line (BTL).
  • A broad understanding of positioning within the market and why it is important.
  • An all rounded and generic understanding of the industry, the product and the industry role players.