National Certificate: Marketing

R22,500

RATIONALE:

 This Programme is designed for learners who want to enter and work in the field of Marketing. The marketing function is a key business function which affects the success of any organization, both strategically and operationally. This Qualification is aimed at people who wish to develop an understanding of the marketing principles and practices.

The Qualification provides broad knowledge and skills needed in marketing and its sub-fields. The learners who complete the qualification will be able to work as:

Category: Tag:

Description

SOUTH AFRICAN QUALIFICATIONS AUTHORITY (SAQA)

REGISTERED QUALIFICATION: 

NATIONAL CERTIFICATE

MARKETING

 

SAQA QUAL ID

QUALIFICATION TITLE: MARKETING CERTIFICATE

67464 

Further Education and Training Certificate: Marketing Level 4

QUALIFICATION TYPE

MINIMUM CREDITS

139

SUBFIELD

Further Ed and Training Cert 

Field 03 – Business, Commerce and Management Studies 

Marketing 

 

PURPOSE AND RATIONALE OF THE QUALIFICATION 

 

The FETC: Marketing is designed for people already in marketing or aspire to a similar career. The Qualification allows the learner to work towards a nationally recognized professional Qualification. It aims to develop individuals who wish to be qualified in one of the five sub-disciplines of Marketing: Direct Marketing, Marketing Communication, Customer Management, Marketing Management, and Marketing Research. The Qualification has building blocks from which a deeper and fuller appreciation of marketing can be developed and will help learners to achieving personal, learning and career goals.

People involved or wishing to work in Marketing will access this Qualification. It will also serve as an entry Qualification into the higher levels of Marketing Qualifications.


RATIONALE:

 This Programme is designed for learners who want to enter and work in the field of Marketing. The marketing function is a key business function which affects the success of any organization, both strategically and operationally. This Qualification is aimed at people who wish to develop an understanding of the marketing principles and practices.

The Qualification provides broad knowledge and skills needed in marketing and its sub-fields. The learners who complete the qualification will be able to work as:

Marketing Managers

Marketing Assistants

Product Managers

Public Relations Managers

Category Managers

Database Administrators

Marketing Assistants

UNIT STANDARDS:

 

ID

UNIT STANDARD TITLE

PRE-2009 NQF LEVEL

NQF LEVEL

CREDITS

Core 

252201 

Apply marketing team work strategies 

Level 4 

NQF Level 04 

Core 

252216 

Comply with legal requirements and organisational and professional codes of conduct 

Level 4 

NQF Level 04 

Core 

252217 

Comply with organisational ethics 

Level 4 

NQF Level 04 

Core 

252202 

Deal with brand, product and service promotions 

Level 4 

NQF Level 04 

Core 

252206 

Demonstrate an understanding of product positioning 

Level 4 

NQF Level 04 

Core 

252211 

Demonstrate an understanding of the competitive environment and product positioning 

Level 4 

NQF Level 04 

Core 

252203 

Demonstrate an understanding of the target market 

Level 4 

NQF Level 04 

Core 

252210 

Handle a range of customer complaints 

Level 4 

NQF Level 04 

Core 

252197 

Identify and use marketing resources to meet objectives 

Level 4 

NQF Level 04 

Core 

252195 

Identify expertise and resources 

Level 4 

NQF Level 04 

Core 

252191 

Identify internal and external stakeholders 

Level 4 

NQF Level 04 

Core 

252193 

Identify potential and existing customers of the business 

Level 4 

NQF Level 04 

Core 

252209 

Instil in oneself a personal marketing culture 

Level 4 

NQF Level 04 

Core 

252218 

Liaise with a range of customers of a business 

Level 4 

NQF Level 04 

Core 

252194 

Meet marketing performance standards 

Level 4 

NQF Level 04 

Core 

252204 

Monitor marketing information flow and collect and process marketing data 

Level 4 

NQF Level 04 

Fundamental 

119472 

Accommodate audience and context needs in oral/signed communication 

Level 3 

NQF Level 03 

Fundamental 

119457 

Interpret and use information from texts 

Level 3 

NQF Level 03 

Fundamental 

119467 

Use language and communication in occupational learning programmes 

Level 3 

NQF Level 03 

Fundamental 

119465 

Write/present/sign texts for a range of communicative contexts 

Level 3 

NQF Level 03 

Fundamental 

9015 

Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems 

Level 4 

NQF Level 04 

Fundamental 

119462 

Engage in sustained oral/signed communication and evaluate spoken/signed texts 

Level 4 

NQF Level 04 

Fundamental 

119469 

Read/view, analyse and respond to a variety of texts 

Level 4 

NQF Level 04 

Fundamental 

9016 

Represent analyse and calculate shape and motion in 2-and 3-dimensional space in different contexts 

Level 4 

NQF Level 04 

Fundamental 

119471 

Use language and communication in occupational learning programmes 

Level 4 

NQF Level 04 

Fundamental 

7468 

Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues 

Level 4 

NQF Level 04 

Fundamental 

119459 

Write/present/sign for a wide range of contexts 

Level 4 

NQF Level 04 

Elective 

252207 

Attend briefing and return work on deadline 

Level 4 

NQF Level 04 

Elective 

252213 

Carry out marketing administration within agreed parameters 

Level 4 

NQF Level 04 

Elective 

252214 

Conduct follow-up with customers to evaluate satisfaction levels 

Level 4 

NQF Level 04 

Elective 

252192 

Demonstrate an understanding and define the nature and role of marketing communications 

Level 4 

NQF Level 04 

Elective 

252198 

Demonstrate an understanding of creative principles of marketing communications 

Level 4 

NQF Level 04 

Elective 

252196 

Describe features, advantages and benefits of products and services 

Level 4 

NQF Level 04 

Elective 

252190 

Edit, code and capture data 

Level 4 

NQF Level 04 

Elective 

252199 

Explain and implement the direct mail production process 

Level 4 

NQF Level 04 

Elective 

252205 

Follow sampling requirements 

Level 4 

NQF Level 04 

Elective 

252200 

Implement activity plans to meet agreed deadlines 

Level 4 

NQF Level 04 

Elective 

252215 

Liaise and interact with direct marketing role players 

Level 4 

NQF Level 04 

Elective 

242819 

Motivate and Build a Team 

Level 4 

NQF Level 04 

10 

Elective 

252208 

Record raw data 

Level 4 

NQF Level 04 

Elective 

252212 

Set up mechanisms for response handling 

Level 4 

NQF Level 04 

Elective 

118028 

Supervise customer service standards 

Level 4 

NQF Level 04 

Elective 

12153 

Use the writing process to compose texts required in the business environment 

Level 4 

NQF Level 04 

Elective 

252219 

Describe and apply conceptual processes in a marketing communication context 

Level 5 

Level TBA: Pre-2009 was L5 

 

THIS COURSE INCLUDES THE FOLLOWING MODULES:

CORE

(Compulsory)

FUNDAMENTALS

ELECTIVES

Marketing

Financial Management

Copy Writing and Creative Studies (Advertising)

Entrepreneurship

Office Administration

Business Management

End-User Computing

Media Studies and communication

Entrepreneurship

Customer Relationship Management

Leadership Skills

Hospitality Studies (Business)

Logistics and Supply Chain Management

Project Management

 

In Service Training

Talent Management/ Employee Relations

 

 

ADMISSION REQUIREMENTS:

MINIMUM ENTRY REQUIREMENTS

DURATION

Grade 10

One Year Theory and Practical

Proficiency in English

 

Good Communication Skills

 

 

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