SOUTH AFRICAN QUALIFICATIONS AUTHORITY (SAQA)
|SAQA QUAL ID||QUALIFICATION TITLE|
|61593||National Diploma: Marketing Management Level 5|
|QUALIFICATION TYPE||MINIMUM CREDITS 243||SUBFIELD|
|National Diploma||Field 03 – Business, Commerce and Management Studies||Marketing|
PURPOSE AND RATIONALE OF THE QUALIFICATION
Learners acquiring this qualification will have demonstrated competence at NQF Level 4 in the area of Marketing Management or will have attained an equivalent qualification at that level. This qualification will be registered at NQF Level 5 on the National Qualification Framework and learners will have acquired a range of fundamental, core and elective competence around the areas of Marketing Strategy, Marketing Customer Relations, Principles of Marketing, Marketing Communications, Marketing Management, Marketing Research and Customer Management. Learners will have also demonstrated competence against specialised outcomes in the area of Marketing Management.
RATIONALE OF THE QUALIFICATION:
The National Diploma in Marketing Management: Level 5 is designed to meet the needs of those learners who are already involved in the field of Marketing Management or who enter the field at a higher level. Learners recognise that marketing is an essential and key business function necessary for the success of any organisation, both strategically and operationally. The qualification is inextricably linked to the Standard Generating Body`s (SGB`s), definition of Marketing, “to identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems by facilitating and consummating exchange to achieve targeted levels of profitability and / or value in an accountable and socially responsible manner.
This qualification also reflects the needs of the marketing sector both now and in the future: it gives accessibility and flexibility to the learner and to the employer. The level of flexibility is reflected in the multiple job roles and careers, organisational requirements and changing technological nature of marketing and at the same time it allows the individual to work towards a nationally recognised qualification.
Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:
Marketing Managers > Marketing Directors
Brand Managers > Marketing Assistants
Brand Assistants > Product Managers
The National Diploma in Marketing Management is structured in such a way that it exposes learners to a broad set of core competences while the electives allow for special competence in Marketing Management. It certainly promotes the notion of life-long learning.
ON ACHIEVING THIS QUALIFICATION, THE LEARNER WILL BE ABLE TO:
- Conduct a marketing situational analysis while leading a team of Marketers and Service Providers.
- Develop, implement and manage a marketing related project and / or activity plan, and implement a generic marketing communications strategy.
- Present the features, advantages and benefits of products to customers so that a deal can be closed.
- Provide product training to others in the organisation and coach others on the principles of marketing in an organisation.
- Identify brand mix elements and financial implications for decision making.
- Integrate marketing plans with the business process.
- Monitor and control the handling of customers, customer needs and requirements and areas of customer service impact.
- Analyse and interpret marketing information and present marketing data to stakeholders.
- Identify, implement and manage marketing strategies and plans to meet organizational requirements.
|ID||UNIT STANDARD TITLE||PRE-2009 NQF LEVEL||NQF LEVEL||CREDITS|
|Core||10056||Analyse and interpret data and marketing information||Level 5||Level TBA: Pre-2009 was L5||8|
|Core||10047||Close a deal with a customer||Level 5||Level TBA: Pre-2009 was L5||5|
|Core||10051||Coach others on principles of marketing in an organisation||Level 5||Level TBA: Pre-2009 was L5||5|
|Core||10041||Conduct a marketing situational analysis||Level 5||Level TBA: Pre-2009 was L5||5|
|Core||10043||Develop, implement and manage a project/activity plan||Level 5||Level TBA: Pre-2009 was L5||5|
|Core||10054||Identify and manage areas of customer service impact||Level 5||Level TBA: Pre-2009 was L5||6|
|Core||10048||Identify brand mix elements||Level 5||Level TBA: Pre-2009 was L5||8|
|Core||10049||Identify financial implications for making decisions||Level 5||Level TBA: Pre-2009 was L5||8|
|Core||10045||Identify product features, advantages and benefits to the customer||Level 5||Level TBA: Pre-2009 was L5||10|
|Core||10044||Implement a generic communication strategy||Level 5||Level TBA: Pre-2009 was L5||10|
|Core||10050||Integrate marketing plans with business process||Level 5||Level TBA: Pre-2009 was L5||6|
|Core||10042||Lead a team of marketers and service providers||Level 5||Level TBA: Pre-2009 was L5||10|
|Core||10053||Manage customer requirements and needs and implement action plans||Level 5||Level TBA: Pre-2009 was L5||8|
|Core||10052||Monitor handling of customers by frontline customer service||Level 5||Level TBA: Pre-2009 was L5||6|
|Core||10055||Present data to stakeholders||Level 5||Level TBA: Pre-2009 was L5||5|
|Core||10046||Provide product training to others in the organisation||Level 5||Level TBA: Pre-2009 was L5||10|
|Fundamental||8246||Compiling and delivering presentations and persuasive written communications to enhance Retail/Wholesale practices||Level 4||NQF Level 04||20|
|Fundamental||14522||Analyse and explain the impact of one`s personal interactive style on one`s relationship with a client||Level 5||Level TBA: Pre-2009 was L5||6|
|Fundamental||8647||Apply workplace communication skills||Level 5||Level TBA: Pre-2009 was L5||10|
|Fundamental||10993||Conduct an integrative project in the workplace||Level 5||Level TBA: Pre-2009 was L5||40|
|Fundamental||15096||Demonstrate an understanding of stress in order to apply strategies to achieve optimal stress levels in personal and work situations||Level 5||Level TBA: Pre-2009 was L5||5|
|Fundamental||14525||Present an informed argument on a current issue in a business sector||Level 5||Level TBA: Pre-2009 was L5||5|
|Elective||254454||Co-ordinate public relations and liaison with the media for athletes and sport teams||Level 5||Level TBA: Pre-2009 was L5||5|
|Elective||10070||Develop and implement marketing plan in line with marketing strategy||Level 5||Level TBA: Pre-2009 was L5||20|
|Elective||10069||Develop marketing strategies in line with portfolio strategy||Level 5||Level TBA: Pre-2009 was L5||28|
|Elective||254463||Organise and administer a sport tournament|
THIS COURSE INCLUDES THE FOLLOWING MODULES:
|Advanced Marketing||Financial Management||Copy Writing and Creative Studies (Advertising)|
|Advanced Entrepreneurship||Advanced Office Administration||Business Management|
|End-User Computing||Media Studies and communication||Entrepreneurship|
|Customer Relationship Management||Leadership Skills||Hospitality Studies (Business)|
|Logistics and Supply Chain Management||Advanced Project Management|
|In Service Training||Talent Management/ Employee Relations|
|MINIMUM ENTRY REQUIREMENTS||DURATION|
|Grade 12 One Year Theory and Practical||Proficiency in English Second Year to complete any outstanding Unit Standards for qualification moderation|
|Good Communication Skills|