National Diploma: Marketing Management

R29,150

PURPOSE AND RATIONALE OF THE QUALIFICATION 

Learners acquiring this qualification will have demonstrated competence at NQF Level 4 in the area of Marketing Management or will have attained an equivalent qualification at that level. This qualification will be registered at NQF Level 5 on the National Qualification Framework and learners will have acquired a range of fundamental, core and elective competence around the areas of Marketing Strategy, Marketing Customer Relations, Principles of Marketing, Marketing Communications, Marketing Management, Marketing Research and Customer Management. Learners will have also demonstrated competence against specialised outcomes in the area of Marketing Management.

Description

SOUTH AFRICAN QUALIFICATIONS AUTHORITY (SAQA)

REGISTERED QUALIFICATION: 

NATIONAL DIPLOMA

MARKETING MANAGEMENT

Description: cid:image001.jpg@01CBCC28.466826A0

   SAQA QUAL ID QUALIFICATION TITLE
61593  National Diploma: Marketing Management Level 5
QUALIFICATION TYPE MINIMUM CREDITS 243 SUBFIELD
National Diploma  Field 03 – Business, Commerce and Management Studies  Marketing 

PURPOSE AND RATIONALE OF THE QUALIFICATION 

Learners acquiring this qualification will have demonstrated competence at NQF Level 4 in the area of Marketing Management or will have attained an equivalent qualification at that level. This qualification will be registered at NQF Level 5 on the National Qualification Framework and learners will have acquired a range of fundamental, core and elective competence around the areas of Marketing Strategy, Marketing Customer Relations, Principles of Marketing, Marketing Communications, Marketing Management, Marketing Research and Customer Management. Learners will have also demonstrated competence against specialised outcomes in the area of Marketing Management.

RATIONALE OF THE QUALIFICATION:

The National Diploma in Marketing Management: Level 5 is designed to meet the needs of those learners who are already involved in the field of Marketing Management or who enter the field at a higher level. Learners recognise that marketing is an essential and key business function necessary for the success of any organisation, both strategically and operationally. The qualification is inextricably linked to the Standard Generating Body`s (SGB`s), definition of Marketing, “to identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems by facilitating and consummating exchange to achieve targeted levels of profitability and / or value in an accountable and socially responsible manner.

This qualification also reflects the needs of the marketing sector both now and in the future: it gives accessibility and flexibility to the learner and to the employer. The level of flexibility is reflected in the multiple job roles and careers, organisational requirements and changing technological nature of marketing and at the same time it allows the individual to work towards a nationally recognised qualification.

Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:

Marketing Managers > Marketing Directors

Brand Managers > Marketing Assistants

Brand Assistants > Product Managers

Category Managers

The National Diploma in Marketing Management is structured in such a way that it exposes learners to a broad set of core competences while the electives allow for special competence in Marketing Management. It certainly promotes the notion of life-long learning.

ON ACHIEVING THIS QUALIFICATION, THE LEARNER WILL BE ABLE TO:

  • Conduct a marketing situational analysis while leading a team of Marketers and Service Providers.
  • Develop, implement and manage a marketing related project and / or activity plan, and implement   a generic marketing communications strategy.
  • Present the features, advantages and benefits of products to customers so that a deal can be closed.
  • Provide product training to others in the organisation and coach others on the principles of marketing in an organisation.
  • Identify brand mix elements and financial implications for decision making.
  • Integrate marketing plans with the business process.
  • Monitor and control the handling of customers, customer needs and requirements and areas of customer service impact.
  • Analyse and interpret marketing information and present marketing data to stakeholders.
  • Identify, implement and manage marketing strategies and plans to meet organizational requirements.

UNIT STANDARDS: 

  ID UNIT STANDARD TITLE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Core  10056  Analyse and interpret data and marketing information  Level 5  Level TBA: Pre-2009 was L5 
Core  10047  Close a deal with a customer  Level 5  Level TBA: Pre-2009 was L5 
Core  10051  Coach others on principles of marketing in an organisation  Level 5  Level TBA: Pre-2009 was L5 
Core  10041  Conduct a marketing situational analysis  Level 5  Level TBA: Pre-2009 was L5 
Core  10043  Develop, implement and manage a project/activity plan  Level 5  Level TBA: Pre-2009 was L5 
Core  10054  Identify and manage areas of customer service impact  Level 5  Level TBA: Pre-2009 was L5 
Core  10048  Identify brand mix elements  Level 5  Level TBA: Pre-2009 was L5 
Core  10049  Identify financial implications for making decisions  Level 5  Level TBA: Pre-2009 was L5 
Core  10045  Identify product features, advantages and benefits to the customer  Level 5  Level TBA: Pre-2009 was L5  10 
Core  10044  Implement a generic communication strategy  Level 5  Level TBA: Pre-2009 was L5  10 
Core  10050  Integrate marketing plans with business process  Level 5  Level TBA: Pre-2009 was L5 
Core  10042  Lead a team of marketers and service providers  Level 5  Level TBA: Pre-2009 was L5  10 
Core  10053  Manage customer requirements and needs and implement action plans  Level 5  Level TBA: Pre-2009 was L5 
Core  10052  Monitor handling of customers by frontline customer service  Level 5  Level TBA: Pre-2009 was L5 
Core  10055  Present data to stakeholders  Level 5  Level TBA: Pre-2009 was L5 
Core  10046  Provide product training to others in the organisation  Level 5  Level TBA: Pre-2009 was L5  10 
Fundamental  8246  Compiling and delivering presentations and persuasive written communications to enhance Retail/Wholesale practices  Level 4  NQF Level 04  20 
Fundamental  14522  Analyse and explain the impact of one`s personal interactive style on one`s relationship with a client  Level 5  Level TBA: Pre-2009 was L5 
Fundamental  8647  Apply workplace communication skills  Level 5  Level TBA: Pre-2009 was L5  10 
Fundamental  10993  Conduct an integrative project in the workplace  Level 5  Level TBA: Pre-2009 was L5  40 
Fundamental  15096  Demonstrate an understanding of stress in order to apply strategies to achieve optimal stress levels in personal and work situations  Level 5  Level TBA: Pre-2009 was L5 
Fundamental  14525  Present an informed argument on a current issue in a business sector  Level 5  Level TBA: Pre-2009 was L5 
Elective  254454  Co-ordinate public relations and liaison with the media for athletes and sport teams  Level 5  Level TBA: Pre-2009 was L5 
Elective  10070  Develop and implement marketing plan in line with marketing strategy  Level 5  Level TBA: Pre-2009 was L5  20 
Elective  10069  Develop marketing strategies in line with portfolio strategy  Level 5  Level TBA: Pre-2009 was L5  28 
Elective  254463  Organise and administer a sport tournament       

THIS COURSE INCLUDES THE FOLLOWING MODULES:

CORE (Compulsory) FUNDAMENTALS ELECTIVES
Advanced Marketing Financial Management Copy Writing and Creative Studies (Advertising)
Advanced Entrepreneurship Advanced Office Administration Business Management
End-User Computing Media Studies and communication Entrepreneurship
Customer Relationship Management Leadership Skills Hospitality Studies (Business)
Logistics and Supply Chain Management Advanced Project Management  
In Service Training Talent Management/ Employee Relations  

MINIMUM ENTRY REQUIREMENTS   DURATION
Grade 12                                                                                            One Year Theory and Practical Proficiency in English                                                                           Second Year to complete any outstanding Unit Standards for qualification moderation
Good Communication Skills  

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