National Diploma: Marketing Management

R0

PURPOSE AND RATIONALE OF THE QUALIFICATION 

Learners acquiring this qualification will have demonstrated competence at NQF Level 4 in the area of Marketing Management or will have attained an equivalent qualification at that level. This qualification will be registered at NQF Level 5 on the National Qualification Framework and learners will have acquired a range of fundamental, core and elective competence around the areas of Marketing Strategy, Marketing Customer Relations, Principles of Marketing, Marketing Communications, Marketing Management, Marketing Research and Customer Management. Learners will have also demonstrated competence against specialised outcomes in the area of Marketing Management.

Description

SOUTH AFRICAN QUALIFICATIONS AUTHORITY (SAQA)

REGISTERED QUALIFICATION: 

NATIONAL DIPLOMA

MARKETING MANAGEMENT

   SAQA QUAL IDQUALIFICATION TITLE
61593 National Diploma: Marketing Management Level 5
QUALIFICATION TYPEMINIMUM CREDITS 243SUBFIELD
National Diploma Field 03 – Business, Commerce and Management Studies Marketing 

PURPOSE AND RATIONALE OF THE QUALIFICATION 

Learners acquiring this qualification will have demonstrated competence at NQF Level 4 in the area of Marketing Management or will have attained an equivalent qualification at that level. This qualification will be registered at NQF Level 5 on the National Qualification Framework and learners will have acquired a range of fundamental, core and elective competence around the areas of Marketing Strategy, Marketing Customer Relations, Principles of Marketing, Marketing Communications, Marketing Management, Marketing Research and Customer Management. Learners will have also demonstrated competence against specialised outcomes in the area of Marketing Management.

RATIONALE OF THE QUALIFICATION:

The National Diploma in Marketing Management: Level 5 is designed to meet the needs of those learners who are already involved in the field of Marketing Management or who enter the field at a higher level. Learners recognise that marketing is an essential and key business function necessary for the success of any organisation, both strategically and operationally. The qualification is inextricably linked to the Standard Generating Body`s (SGB`s), definition of Marketing, “to identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems by facilitating and consummating exchange to achieve targeted levels of profitability and / or value in an accountable and socially responsible manner.

This qualification also reflects the needs of the marketing sector both now and in the future: it gives accessibility and flexibility to the learner and to the employer. The level of flexibility is reflected in the multiple job roles and careers, organisational requirements and changing technological nature of marketing and at the same time it allows the individual to work towards a nationally recognised qualification.

Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:

Marketing Managers > Marketing Directors

Brand Managers > Marketing Assistants

Brand Assistants > Product Managers

Category Managers

The National Diploma in Marketing Management is structured in such a way that it exposes learners to a broad set of core competences while the electives allow for special competence in Marketing Management. It certainly promotes the notion of life-long learning.

ON ACHIEVING THIS QUALIFICATION, THE LEARNER WILL BE ABLE TO:

  • Conduct a marketing situational analysis while leading a team of Marketers and Service Providers.
  • Develop, implement and manage a marketing related project and / or activity plan, and implement   a generic marketing communications strategy.
  • Present the features, advantages and benefits of products to customers so that a deal can be closed.
  • Provide product training to others in the organisation and coach others on the principles of marketing in an organisation.
  • Identify brand mix elements and financial implications for decision making.
  • Integrate marketing plans with the business process.
  • Monitor and control the handling of customers, customer needs and requirements and areas of customer service impact.
  • Analyse and interpret marketing information and present marketing data to stakeholders.
  • Identify, implement and manage marketing strategies and plans to meet organizational requirements.

UNIT STANDARDS: 

 IDUNIT STANDARD TITLEPRE-2009 NQF LEVELNQF LEVELCREDITS
Core 10056 Analyse and interpret data and marketing information Level 5 Level TBA: Pre-2009 was L5 
Core 10047 Close a deal with a customer Level 5 Level TBA: Pre-2009 was L5 
Core 10051 Coach others on principles of marketing in an organisation Level 5 Level TBA: Pre-2009 was L5 
Core 10041 Conduct a marketing situational analysis Level 5 Level TBA: Pre-2009 was L5 
Core 10043 Develop, implement and manage a project/activity plan Level 5 Level TBA: Pre-2009 was L5 
Core 10054 Identify and manage areas of customer service impact Level 5 Level TBA: Pre-2009 was L5 
Core 10048 Identify brand mix elements Level 5 Level TBA: Pre-2009 was L5 
Core 10049 Identify financial implications for making decisions Level 5 Level TBA: Pre-2009 was L5 
Core 10045 Identify product features, advantages and benefits to the customer Level 5 Level TBA: Pre-2009 was L5 10 
Core 10044 Implement a generic communication strategy Level 5 Level TBA: Pre-2009 was L5 10 
Core 10050 Integrate marketing plans with business process Level 5 Level TBA: Pre-2009 was L5 
Core 10042 Lead a team of marketers and service providers Level 5 Level TBA: Pre-2009 was L5 10 
Core 10053 Manage customer requirements and needs and implement action plans Level 5 Level TBA: Pre-2009 was L5 
Core 10052 Monitor handling of customers by frontline customer service Level 5 Level TBA: Pre-2009 was L5 
Core 10055 Present data to stakeholders Level 5 Level TBA: Pre-2009 was L5 
Core 10046 Provide product training to others in the organisation Level 5 Level TBA: Pre-2009 was L5 10 
Fundamental 8246 Compiling and delivering presentations and persuasive written communications to enhance Retail/Wholesale practices Level 4 NQF Level 04 20 
Fundamental 14522 Analyse and explain the impact of one`s personal interactive style on one`s relationship with a client Level 5 Level TBA: Pre-2009 was L5 
Fundamental 8647 Apply workplace communication skills Level 5 Level TBA: Pre-2009 was L5 10 
Fundamental 10993 Conduct an integrative project in the workplace Level 5 Level TBA: Pre-2009 was L5 40 
Fundamental 15096 Demonstrate an understanding of stress in order to apply strategies to achieve optimal stress levels in personal and work situations Level 5 Level TBA: Pre-2009 was L5 
Fundamental 14525 Present an informed argument on a current issue in a business sector Level 5 Level TBA: Pre-2009 was L5 
Elective 254454 Co-ordinate public relations and liaison with the media for athletes and sport teams Level 5 Level TBA: Pre-2009 was L5 
Elective 10070 Develop and implement marketing plan in line with marketing strategy Level 5 Level TBA: Pre-2009 was L5 20 
Elective 10069 Develop marketing strategies in line with portfolio strategy Level 5 Level TBA: Pre-2009 was L5 28 
Elective 254463 Organise and administer a sport tournament    

THIS COURSE INCLUDES THE FOLLOWING MODULES:

CORE (Compulsory)FUNDAMENTALSELECTIVES
Advanced MarketingFinancial ManagementCopy Writing and Creative Studies (Advertising)
Advanced EntrepreneurshipAdvanced Office AdministrationBusiness Management
End-User ComputingMedia Studies and communicationEntrepreneurship
Customer Relationship ManagementLeadership SkillsHospitality Studies (Business)
Logistics and Supply Chain ManagementAdvanced Project Management 
In Service TrainingTalent Management/ Employee Relations 

MINIMUM ENTRY REQUIREMENTS  DURATION
Grade 12                                                                                            One Year Theory and PracticalProficiency in English                                                                           Second Year to complete any outstanding Unit Standards for qualification moderation
Good Communication Skills 

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.