Strategic Planning

R2,100

Description

STRATEGIC PLANNING

Develop marketing strategies in line with portfolio strategy

 

PRICE

 

 DETAILS  ACCREDITATION
  • R2 100.00 per delegate

 

Includes:

·        Online Facilitation

·        Learner  Manual

·        Learner Workbook

·        Final Summative

·        Certificate of Competence

Or

·       Certificate of Attendance

 

 

Duration: 2 Days

 

Time:       09h00 – 15h00

 

Date:       Negotiable

 

Training is customized to suit client’s requirements.

 

 

 

   Unit standard identity: 10069

NQF 4

Qualification  ID: 61593 LP: 35928

Qualification Title:

FETC Business Administration Services

 

METHOD OF ASSESSMENT:

·        Practical Applications

·        Written Communication

·        Case studies

·        Final Summative Assessment

COURSE OBJECTIVES:

A demonstrated understanding of:

  • A general understanding of market and competitor dynamics and Consumer and/or customer needs and behaviour.
  • A basic understanding of overall business objectives and the core competence of the business.
  • A broad understanding of interaction of the elements of the marketing mix.
  • A comprehensive understanding of the impact of each strategy element on product positioning.
  • An all-round and generic understanding of the role of the portfolio, and different mediums.
  • A basic understanding of information sources and systems.
  • A broad understanding of how to manage product profitability and what are the profitability drives.
  • A comprehensive understanding of the difference between Above The Line (ATL) and Below The Line (BTL).
  • A broad understanding of positioning within the market and why it is important.
  • An all rounded and generic understanding of the industry, the product and the industry role players.

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