Description
STRATEGIC PLANNING
Develop marketing strategies in line with portfolio strategy
| PRICE
| DETAILS | ACCREDITATION | |
Includes: · Online Facilitation · Learner Manual · Learner Workbook · Final Summative · Certificate of Competence Or · Certificate of Attendance
| Duration: 2 Days
Time: 09h00 – 15h00
Date: Negotiable
Training is customized to suit client’s requirements.
| Unit standard identity: 10069 NQF 4
Qualification Title: FETC Business Administration Services
METHOD OF ASSESSMENT: · Practical Applications · Written Communication · Case studies · Final Summative Assessment |
COURSE OBJECTIVES:
A demonstrated understanding of:
- A general understanding of market and competitor dynamics and Consumer and/or customer needs and behaviour.
- A basic understanding of overall business objectives and the core competence of the business.
- A broad understanding of interaction of the elements of the marketing mix.
- A comprehensive understanding of the impact of each strategy element on product positioning.
- An all-round and generic understanding of the role of the portfolio, and different mediums.
- A basic understanding of information sources and systems.
- A broad understanding of how to manage product profitability and what are the profitability drives.
- A comprehensive understanding of the difference between Above The Line (ATL) and Below The Line (BTL).
- A broad understanding of positioning within the market and why it is important.
- An all rounded and generic understanding of the industry, the product and the industry role players.
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