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SOUTH AFRICAN QUALIFICATIONS AUTHORITY (SAQA)

REGISTERED QUALIFICATION: 

NATIONAL CERTIFICATE

MARKETING

Description: cid:image001.jpg@01CBCC28.466826A0
SAQA QUAL IDQUALIFICATION TITLE: MARKETING CERTIFICATE
67464 Further Education and Training Certificate: Marketing Level 4
QUALIFICATION TYPEMINIMUM CREDITS 139SUBFIELD
Further Ed and Training Cert Field 03 – Business, Commerce and Management Studies Marketing 

PURPOSE AND RATIONALE OF THE QUALIFICATION 

The FETC: Marketing is designed for people already in marketing or aspire to a similar career. The Qualification allows the learner to work towards a nationally recognized professional Qualification. It aims to develop individuals who wish to be qualified in one of the five sub-disciplines of Marketing: Direct Marketing, Marketing Communication, Customer Management, Marketing Management, and Marketing Research. The Qualification has building blocks from which a deeper and fuller appreciation of marketing can be developed and will help learners to achieving personal,

learning and career goals.

People involved or wishing to work in Marketing will access this Qualification. It will also serve as an entry Qualification into the higher levels of Marketing Qualifications.

RATIONALE:

This Programme is designed for learners who want to enter and work in the field of Marketing. The marketing function is a key business function which affects the success of any organization, both strategically and operationally. This Qualification is aimed at people who wish to develop an understanding of the marketing principles and practices.

The Qualification provides broad knowledge and skills needed in marketing and its sub-fields. The learners who complete the qualification will be able to work as:

Marketing ManagersMarketing AssistantsProduct ManagersPublic Relations ManagersCategory ManagersDatabase AdministratorsMarketing Assistants

UNIT STANDARDS:

 IDUNIT STANDARD TITLEPRE-2009 NQF LEVELNQF LEVELCREDITS
Core 252201 Apply marketing team work strategies Level 4 NQF Level 04 
Core 252216 Comply with legal requirements and organisational and professional codes of conduct Level 4 NQF Level 04 
Core 252217 Comply with organisational ethics Level 4 NQF Level 04 
Core 252202 Deal with brand, product and service promotions Level 4 NQF Level 04 
Core 252206 Demonstrate an understanding of product positioning Level 4 NQF Level 04 
Core 252211 Demonstrate an understanding of the competitive environment and product positioning Level 4 NQF Level 04 
Core 252203 Demonstrate an understanding of the target market Level 4 NQF Level 04 
Core 252210 Handle a range of customer complaints Level 4 NQF Level 04 
Core 252197 Identify and use marketing resources to meet objectives Level 4 NQF Level 04 
Core 252195 Identify expertise and resources Level 4 NQF Level 04 
Core 252191 Identify internal and external stakeholders Level 4 NQF Level 04 
Core 252193 Identify potential and existing customers of the business Level 4 NQF Level 04 
Core 252209 Instil in oneself a personal marketing culture Level 4 NQF Level 04 
Core 252218 Liaise with a range of customers of a business Level 4 NQF Level 04 
Core 252194 Meet marketing performance standards Level 4 NQF Level 04 
Core 252204 Monitor marketing information flow and collect and process marketing data Level 4 NQF Level 04 
Fundamental 119472 Accommodate audience and context needs in oral/signed communication Level 3 NQF Level 03 
Fundamental 119457 Interpret and use information from texts Level 3 NQF Level 03 
Fundamental 119467 Use language and communication in occupational learning programmes Level 3 NQF Level 03 
Fundamental 119465 Write/present/sign texts for a range of communicative contexts Level 3 NQF Level 03 
Fundamental 9015 Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems Level 4 NQF Level 04 
Fundamental 119462 Engage in sustained oral/signed communication and evaluate spoken/signed texts Level 4 NQF Level 04 
Fundamental 119469 Read/view, analyse and respond to a variety of texts Level 4 NQF Level 04 
Fundamental 9016 Represent analyse and calculate shape and motion in 2-and 3-dimensional space in different contexts Level 4 NQF Level 04 
Fundamental 119471 Use language and communication in occupational learning programmes Level 4 NQF Level 04 
Fundamental 7468 Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues Level 4 NQF Level 04 
Fundamental 119459 Write/present/sign for a wide range of contexts Level 4 NQF Level 04 
Elective 252207 Attend briefing and return work on deadline Level 4 NQF Level 04 
Elective 252213 Carry out marketing administration within agreed parameters Level 4 NQF Level 04 
Elective 252214 Conduct follow-up with customers to evaluate satisfaction levels Level 4 NQF Level 04 
Elective 252192 Demonstrate an understanding and define the nature and role of marketing communications Level 4 NQF Level 04 
Elective 252198 Demonstrate an understanding of creative principles of marketing communications Level 4 NQF Level 04 
Elective 252196 Describe features, advantages and benefits of products and services Level 4 NQF Level 04 
Elective 252190 Edit, code and capture data Level 4 NQF Level 04 
Elective 252199 Explain and implement the direct mail production process Level 4 NQF Level 04 
Elective 252205 Follow sampling requirements Level 4 NQF Level 04 
Elective 252200 Implement activity plans to meet agreed deadlines Level 4 NQF Level 04 
Elective 252215 Liaise and interact with direct marketing role players Level 4 NQF Level 04 
Elective 242819 Motivate and Build a Team Level 4 NQF Level 04 10 
Elective 252208 Record raw data Level 4 NQF Level 04 
Elective 252212 Set up mechanisms for response handling Level 4 NQF Level 04 
Elective 118028 Supervise customer service standards Level 4 NQF Level 04 
Elective 12153 Use the writing process to compose texts required in the business environment Level 4 NQF Level 04 
Elective 252219 Describe and apply conceptual processes in a marketing communication context Level 5 Level TBA: Pre-2009 was L5 

THIS COURSE INCLUDES THE FOLLOWING MODULES:

CORE (Compulsory)FUNDAMENTALSELECTIVES
MarketingFinancial ManagementCopy Writing and Creative Studies (Advertising)
EntrepreneurshipOffice AdministrationBusiness Management
End-User ComputingMedia Studies and communicationEntrepreneurship
Customer Relationship ManagementLeadership SkillsHospitality Studies (Business)
Logistics and Supply Chain ManagementProject Management 
In Service TrainingTalent Management/ Employee Relations 

ADMISSION REQUIREMENTS:

MINIMUM ENTRY REQUIREMENTSDURATION
Grade 10One Year Theory and Practical
Proficiency in English 
Good Communication Skills 
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