SOUTH AFRICAN QUALIFICATIONS AUTHORITY (SAQA)
REGISTERED QUALIFICATION:
| SAQA QUAL ID | QUALIFICATION TITLE: MARKETING CERTIFICATE | |
| 67464 | Further Education and Training Certificate: Marketing Level 4 | |
| QUALIFICATION TYPE | MINIMUM CREDITS 139 | SUBFIELD |
| Further Ed and Training Cert | Field 03 – Business, Commerce and Management Studies | Marketing |
PURPOSE AND RATIONALE OF THE QUALIFICATION
The FETC: Marketing is designed for people already in marketing or aspire to a similar career. The Qualification allows the learner to work towards a nationally recognized professional Qualification. It aims to develop individuals who wish to be qualified in one of the five sub-disciplines of Marketing: Direct Marketing, Marketing Communication, Customer Management, Marketing Management, and Marketing Research. The Qualification has building blocks from which a deeper and fuller appreciation of marketing can be developed and will help learners to achieving personal,
learning and career goals.
People involved or wishing to work in Marketing will access this Qualification. It will also serve as an entry Qualification into the higher levels of Marketing Qualifications.
RATIONALE:
This Programme is designed for learners who want to enter and work in the field of Marketing. The marketing function is a key business function which affects the success of any organization, both strategically and operationally. This Qualification is aimed at people who wish to develop an understanding of the marketing principles and practices.
The Qualification provides broad knowledge and skills needed in marketing and its sub-fields. The learners who complete the qualification will be able to work as:
| Marketing Managers | Marketing Assistants | Product Managers | Public Relations Managers | Category Managers | Database Administrators | Marketing Assistants |
UNIT STANDARDS:
| ID | UNIT STANDARD TITLE | PRE-2009 NQF LEVEL | NQF LEVEL | CREDITS | |
| Core | 252201 | Apply marketing team work strategies | Level 4 | NQF Level 04 | 4 |
| Core | 252216 | Comply with legal requirements and organisational and professional codes of conduct | Level 4 | NQF Level 04 | 4 |
| Core | 252217 | Comply with organisational ethics | Level 4 | NQF Level 04 | 4 |
| Core | 252202 | Deal with brand, product and service promotions | Level 4 | NQF Level 04 | 4 |
| Core | 252206 | Demonstrate an understanding of product positioning | Level 4 | NQF Level 04 | 4 |
| Core | 252211 | Demonstrate an understanding of the competitive environment and product positioning | Level 4 | NQF Level 04 | 6 |
| Core | 252203 | Demonstrate an understanding of the target market | Level 4 | NQF Level 04 | 4 |
| Core | 252210 | Handle a range of customer complaints | Level 4 | NQF Level 04 | 4 |
| Core | 252197 | Identify and use marketing resources to meet objectives | Level 4 | NQF Level 04 | 4 |
| Core | 252195 | Identify expertise and resources | Level 4 | NQF Level 04 | 3 |
| Core | 252191 | Identify internal and external stakeholders | Level 4 | NQF Level 04 | 4 |
| Core | 252193 | Identify potential and existing customers of the business | Level 4 | NQF Level 04 | 4 |
| Core | 252209 | Instil in oneself a personal marketing culture | Level 4 | NQF Level 04 | 4 |
| Core | 252218 | Liaise with a range of customers of a business | Level 4 | NQF Level 04 | 4 |
| Core | 252194 | Meet marketing performance standards | Level 4 | NQF Level 04 | 4 |
| Core | 252204 | Monitor marketing information flow and collect and process marketing data | Level 4 | NQF Level 04 | 4 |
| Fundamental | 119472 | Accommodate audience and context needs in oral/signed communication | Level 3 | NQF Level 03 | 5 |
| Fundamental | 119457 | Interpret and use information from texts | Level 3 | NQF Level 03 | 5 |
| Fundamental | 119467 | Use language and communication in occupational learning programmes | Level 3 | NQF Level 03 | 5 |
| Fundamental | 119465 | Write/present/sign texts for a range of communicative contexts | Level 3 | NQF Level 03 | 5 |
| Fundamental | 9015 | Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems | Level 4 | NQF Level 04 | 6 |
| Fundamental | 119462 | Engage in sustained oral/signed communication and evaluate spoken/signed texts | Level 4 | NQF Level 04 | 5 |
| Fundamental | 119469 | Read/view, analyse and respond to a variety of texts | Level 4 | NQF Level 04 | 5 |
| Fundamental | 9016 | Represent analyse and calculate shape and motion in 2-and 3-dimensional space in different contexts | Level 4 | NQF Level 04 | 4 |
| Fundamental | 119471 | Use language and communication in occupational learning programmes | Level 4 | NQF Level 04 | 5 |
| Fundamental | 7468 | Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues | Level 4 | NQF Level 04 | 6 |
| Fundamental | 119459 | Write/present/sign for a wide range of contexts | Level 4 | NQF Level 04 | 5 |
| Elective | 252207 | Attend briefing and return work on deadline | Level 4 | NQF Level 04 | 7 |
| Elective | 252213 | Carry out marketing administration within agreed parameters | Level 4 | NQF Level 04 | 6 |
| Elective | 252214 | Conduct follow-up with customers to evaluate satisfaction levels | Level 4 | NQF Level 04 | 6 |
| Elective | 252192 | Demonstrate an understanding and define the nature and role of marketing communications | Level 4 | NQF Level 04 | 6 |
| Elective | 252198 | Demonstrate an understanding of creative principles of marketing communications | Level 4 | NQF Level 04 | 6 |
| Elective | 252196 | Describe features, advantages and benefits of products and services | Level 4 | NQF Level 04 | 4 |
| Elective | 252190 | Edit, code and capture data | Level 4 | NQF Level 04 | 5 |
| Elective | 252199 | Explain and implement the direct mail production process | Level 4 | NQF Level 04 | 6 |
| Elective | 252205 | Follow sampling requirements | Level 4 | NQF Level 04 | 5 |
| Elective | 252200 | Implement activity plans to meet agreed deadlines | Level 4 | NQF Level 04 | 6 |
| Elective | 252215 | Liaise and interact with direct marketing role players | Level 4 | NQF Level 04 | 6 |
| Elective | 242819 | Motivate and Build a Team | Level 4 | NQF Level 04 | 10 |
| Elective | 252208 | Record raw data | Level 4 | NQF Level 04 | 3 |
| Elective | 252212 | Set up mechanisms for response handling | Level 4 | NQF Level 04 | 6 |
| Elective | 118028 | Supervise customer service standards | Level 4 | NQF Level 04 | 8 |
| Elective | 12153 | Use the writing process to compose texts required in the business environment | Level 4 | NQF Level 04 | 5 |
| Elective | 252219 | Describe and apply conceptual processes in a marketing communication context | Level 5 | Level TBA: Pre-2009 was L5 | 8 |
THIS COURSE INCLUDES THE FOLLOWING MODULES:
| CORE (Compulsory) | FUNDAMENTALS | ELECTIVES |
| Marketing | Financial Management | Copy Writing and Creative Studies (Advertising) |
| Entrepreneurship | Office Administration | Business Management |
| End-User Computing | Media Studies and communication | Entrepreneurship |
| Customer Relationship Management | Leadership Skills | Hospitality Studies (Business) |
| Logistics and Supply Chain Management | Project Management | |
| In Service Training | Talent Management/ Employee Relations |
ADMISSION REQUIREMENTS:
| MINIMUM ENTRY REQUIREMENTS | DURATION |
| Grade 10 | One Year Theory and Practical |
| Proficiency in English | |
| Good Communication Skills |