COURSE INFORMATION:

  PRICE    DETAILS  PART ACCREDITATION
  R 2 950.00 per delegate (incl. VAT)   Includes:   Training Manual1 x SummativeCertificate of Competence                 Or Certificate of Attendance    Duration:            3 Days   Time:                    09h00 – 16h00   Date:                   Negotiable   Delivery Mode:  Online   Training is customised to suit client’s requirements.    Unit standard ID: 10051;10052;10053   Qualification Title: 61593   National Diploma: NQF 5 Marketing Management METHOD OF ASSESSMENT:   Practical ApplicationsCase studiesFinal Summative Assessment

OBJECTIVES:

  OBJECTIVES  DESCRIPTION
PLANNING FOR SALES GROWTHSales forecasting, planning and budgeting
ORGANISING FOR RESULTSKey principles for organisational design
RECRUITMENT AND STAFF SELECTIONHuman resources planning
TRAINING AND STAFF DEVELOPMENTPlanning and training programme
LEADING THE SALES TEAMThe sales manager as a leader
MOTIVATING STAFFThe importance of motivation, Motivation theories  
COMMUNICATIONSales meetings, conferences and workshops
EVALUATING SALES PERFORMANCE AND CONTROLS  Measuring performance, sales staff analysis

COURSE CONTENT:

UNIT STANDARD: 10051  
COACH OTHERS ON THE PRINCIPLES OF MARKETING IN AN ORGANISATION
Conduct a marketing situational analysis while leading a team of Marketers and Service Providers. 
Develop, implement and manage a marketing related project and / or activity plan, and implement a generic marketing communications strategy. 
Present the features, advantages and benefits of products to customers so that a deal can be closed. 
Provide product training to others in the organisation and coach others on the principles of marketing in an organisation. 
Monitor and control the handling of customers, customer needs and requirements and areas of customer service impact. 
Establish and develop customer needs and relationships to improve sales and relationships. 
Develop, implement and monitor customer activity plans to meet organisational and customer requirements. 
UNIT STANDARD: 1005
MONITOR HANDLING OF CUSTOMERS BY FRONTLINE CUSTOMER SERVICE
Monitoring interaction between customer service providers and the customer 
Monitoring the customer’s satisfaction 
Monitoring key performance areas 
UNIT STANDARD: 10053  
MANAGE CUSTOMER REQUIREMENTS AND NEEDS AND IMPLEMENT ACTION OF PLANS
Listening to and interpreting customer needs 
Describing action plans 
Implementing action plan to meet customers’ needs 
Tracking and measuring the action plan to its completion 

Contact one of our consultants to enquire about enrolling at the Durban Business College.

      031-208 4066/073 243 5300                              

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