COURSE INFORMATION:
| PRICE | DETAILS | PART ACCREDITATION |
| R 2 950.00 per delegate (incl. VAT) Includes: Training Manual1 x SummativeCertificate of Competence Or Certificate of Attendance | Duration: 3 Days Time: 09h00 – 16h00 Date: Negotiable Delivery Mode: Online Training is customised to suit client’s requirements. | Unit standard ID: 10051;10052;10053 Qualification Title: 61593 National Diploma: NQF 5 Marketing Management METHOD OF ASSESSMENT: Practical ApplicationsCase studiesFinal Summative Assessment |
OBJECTIVES:
| OBJECTIVES | DESCRIPTION |
| PLANNING FOR SALES GROWTH | Sales forecasting, planning and budgeting |
| ORGANISING FOR RESULTS | Key principles for organisational design |
| RECRUITMENT AND STAFF SELECTION | Human resources planning |
| TRAINING AND STAFF DEVELOPMENT | Planning and training programme |
| LEADING THE SALES TEAM | The sales manager as a leader |
| MOTIVATING STAFF | The importance of motivation, Motivation theories |
| COMMUNICATION | Sales meetings, conferences and workshops |
| EVALUATING SALES PERFORMANCE AND CONTROLS | Measuring performance, sales staff analysis |
COURSE CONTENT:
| UNIT STANDARD: 10051 |
| COACH OTHERS ON THE PRINCIPLES OF MARKETING IN AN ORGANISATION |
| Conduct a marketing situational analysis while leading a team of Marketers and Service Providers. |
| Develop, implement and manage a marketing related project and / or activity plan, and implement a generic marketing communications strategy. |
| Present the features, advantages and benefits of products to customers so that a deal can be closed. |
| Provide product training to others in the organisation and coach others on the principles of marketing in an organisation. |
| Monitor and control the handling of customers, customer needs and requirements and areas of customer service impact. |
| Establish and develop customer needs and relationships to improve sales and relationships. |
| Develop, implement and monitor customer activity plans to meet organisational and customer requirements. |
| UNIT STANDARD: 1005 |
| MONITOR HANDLING OF CUSTOMERS BY FRONTLINE CUSTOMER SERVICE |
| Monitoring interaction between customer service providers and the customer |
| Monitoring the customer’s satisfaction |
| Monitoring key performance areas |
| UNIT STANDARD: 10053 |
| MANAGE CUSTOMER REQUIREMENTS AND NEEDS AND IMPLEMENT ACTION OF PLANS |
| Listening to and interpreting customer needs |
| Describing action plans |
| Implementing action plan to meet customers’ needs |
| Tracking and measuring the action plan to its completion |
Contact one of our consultants to enquire about enrolling at the Durban Business College.
031-208 4066/073 243 5300