Description
College of Business Programmes
NATIONAL DIPLOMA:
MARKETING MANAGEMENT (NQF LEVEL 5)
(Part Time)
DURATION: | 10 months |
TIMES: | 2 hours per week |
FULL SETTLEMENT: | R13 350.00 Includes: Learner Material Unit Standard Workbooks Formatives One final examination Certification Excludes: Supplementary examinations R495 per subject |
TERMS: | Terms Deposit (non-refundable) 3 Instalments 6 Instalments 9 Instalments R15 350.00 R4950.00 R3467.00 R1735.00 R1156.00 |
PRE-REQUISITE: | Working experience and good language skills or basic knowledge of the business world. (A portfolio of evidence should accompany the registration form) |
DETAILS OF QUALIFICATION: | SAQA QUALIFICATON ID: 61593 NATIONAL DIPLOMA: MARKETING MANAGEMENT (NQF5) |
DUE DATES FOR FEES:
Full Settlement: | With Registration Form |
Deposit: | With Registration Form |
First Instalment: | With Registration Form |
Monthly Instalments starts: | 1st of every month |
WHO SHOULD ATTEND
The National Diploma in Marketing Management: Level 5 is designed to meet the needs of those learners who are already involved in the field of Marketing Management or who enter the field at a higher level. Learners recognise that Marketing is an essential and key business function necessary for the success of any organisation, both strategically and operationally.
HOW WILL YOU BENEFIT
This qualification will be registered at NQF Level 5 on the National Qualification Framework and learners will have acquired a range of fundamental, core and elective competence around the areas of Marketing Strategy, Marketing Customer Relations, Principles of Marketing, Marketing Communications, Marketing Management, Sales Management, Marketing Research and Customer Management. Project Planning includes: Evaluating proposals and selecting preferred options; Conceptualising plans; Delegating tasks; Tracking projects, etc. Learners will have also demonstrated competence against specialised outcomes in the area of Marketing Management.
OUTCOME
To identify, anticipate and satisfy current and future consumer and customer expectations, needs and problems by facilitating and consummating exchange to achieve targeted levels of profitability and / or value in an accountable and socially responsible manner.
Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:
- Marketing Managers >Marketing Directors
- Brand Managers > Marketing Assistants
- Brand Assistants > Product Managers
- Category Managers
HOW ARE PROGRAMMES OUR CONDUCTED
- All our programmes are delivered by means of a flexible learning environment.
- We deliver course content and lessons via the platform that you have accessibility to such as Skype, Zoom, E-mail, etc.
- Interactive help sessions are available to the learner throughout the duration of the course.
- Certification on completion of programme.
ADMISSION REQUIREMENTS
- Senior Certificate or
- Grade 11 or
- An equivalent NQF level 4 qualification or
- Relevant business experience
WHAT WILL BE COVERED
Analyse and explain the impact of one`s personal interactive style on one`s relationship with a client
Analyse and interpret data and marketing information
Apply workplace communication skills
Close a deal with a customer
Coach others on principles of marketing in an organisation
Compiling and delivering presentations and persuasive written communications to enhance Retail/Wholesale practices
Conduct a marketing situational analysis
Conduct an integrative project in the workplace
Co-ordinate public relations and liaison with the media
Demonstrate an understanding of stress in order to apply strategies to achieve optimal stress levels in personal and work situations
Develop and implement marketing plan in line with marketing strategy
Develop marketing strategies in line with portfolio strategy
Develop, implement and manage a project/activity plan
Identify and manage areas of customer service impact
Identify brand mix elements
Identify financial implications for making decisions
Identify product features, advantages and benefits to the customer
Implement a generic communication strategy
Integrate marketing plans with business process Lead a team of marketers and service providers
Manage customer requirements and needs and implement action plans
Monitor handling of customers by frontline customer service
Organise and administer an event
Present an informed argument on a current issue in a business sector
Present data to stakeholders
Provide product training to others in the organisation
Assignments, Case Studies, Formatives Role plays and Summative are conducted throughout the course.
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